Ubisoft CEO Yves Guillemot has issued an internal memo to staff today, and with it comes the news that the company is aiming to become one of the game industry’s top developers and publishers again, promising several improvements that include the launch of PC games on Steam on day one, as well as a departure from the Season Pass model for Assassin’s Creed Shadows, whereby all players will be able to enjoy the game at the same time on February 14, with those who pre-order the game granted the first expansion for free. The memo comes amid a new financial target update that can confirm Ubisoft’s Executive Committee and Board of Directors are planning an investigation and review of the company, one that has been prompted by “polarized comments” and “recent challenges.”
Guillemot writes:
- “In today’s ultra-competitive market, players expect extraordinary experiences and ultra-polished games on Day 1.”
- “We need to continue to improve when it comes to fine-tuning our games and delivering outstanding gameplay. This is what will enable Ubisoft to again create the best games in the industry.”
- “…our new releases, starting with Assassin’s Creed Shadows, will again be available on Steam on launch day.”
- “Also, we are currently rethinking our Season Pass model for our upcoming games. For Assassin’s Creed Shadows, all players will have access to the game at the same time, and those who have pre-ordered the game will get the first expansion for free.”
- “…Star Wars Outlaws’ initial sales proved softer than expected, despite solid ratings from players that recognized the game’s faithful transcription of the original trilogy’s essence and richness…”
- “The [Star Wars Outlaws] development teams are already hard at work…focusing on save issues, stealth mechanics, more frequent quest checkpoints, and better NPC AI.”
Some recent game promos from the company:
What’s coming for Ubisoft:
In the light of recent challenges, we acknowledge the need for greater efficiency while delighting players. As a result, beyond the first important short-term actions undertaken, the Executive Committee, under the supervision of the Board of Directors, is launching a review aimed at further improving our execution, notably in this player-centric approach, and accelerating our strategic path towards a higher performing model to the benefit of our stakeholders and shareholders.