The Nintendo Switch 2, the next generation of Nintendo’s best-selling hybrid video game console, will likely launch for $399 when it drops this year, according to the thoughts of one analyst. From a blog post authored by Joost van Dreunen:
Based on current market dynamics and platform positioning strategy, Nintendo is likely to price the Switch 2 at $399. It represents a critical psychological threshold that balances premium hardware aspirations against mainstream market accessibility. At this price point, Nintendo would maintain its traditional positive margin on hardware while positioning the Switch 2 distinctly below rival premium gaming devices yet above the original Switch’s launch price. It signals a meaningful technical advancement without alienating its core family demographic.
Dreunen goes on to talk about similar devices (e.g., the Steam Deck), which Nintendo, apparently, has nothing to worry about due to their higher pricing:
The emergence of premium handheld devices like Valve’s Steam Deck and the Asus ROG Ally, far from presenting direct competition, validates Nintendo’s strategic positioning. While these devices occupy similar form factors, their positioning at $549+ price points with PC gaming ecosystems creates clear market segmentation. Nintendo has a proven ability to maintain platform profitability through strategic pricing. Nintendo’s differentiation extends beyond hardware, as its first-party IP and family-friendly content portfolio targets fundamentally different use cases than PC gaming libraries. Market data shows minimal audience overlap, with premium handheld PC users typically maintaining multiple gaming platforms. The expanding addressable audience for portable gaming ultimately creates positive spillover effects for Nintendo’s ecosystem rather than competitive pressure.
“Nintendo Switch 2, the successor to the Nintendo Switch system, will be released in 2025,” Nintendo confirmed on January 16 as part a teaser event for the upcoming console.
“Nintendo Switch 2 plays Nintendo Switch 2 exclusive games, as well as both physical and digital Nintendo Switch games. Certain Nintendo Switch games may not be supported on or fully compatible with Nintendo Switch 2. Details will be shared on the Nintendo website at a later date.”