
Those hoping to see NVIDIA launch its next series of graphics cards are probably in for a longer wait than expected, since the latest rumors are pointing to a 2028 release date. Two well-known industry insiders, Kepler_L2 and kopite7kimi, are in agreement that NVIDIA’s RTX Rubin GPUs are not set to arrive for the better part of two years. As always, rumors should be taken with a grain of salt, as anything is possible, but in light of the current memory and storage component shortages, these do have some potential legitimacy. The latest points suggest that NVIDIA had possibly intended to release its RTX 60 series sooner but had to push its launch date back.
I hope Jensen can see everyone's passion and launch new products for gaming as soon as possible.
— kopite7kimi (@kopite7kimi) September 21, 2026
Unfortunately, GR20x is a product from 2028. That means they have postponed again. 🙃🙃🙃
I will try to minimize updates until there is definite news. (Lessons learned)
The above-mentioned holding off until definite news is known probably refers to the Charlie Brown/Lucy moment that happened this year when nearly all expected NVIDIA to release its RTX 50 series refresh, aka SUPER, following CES 2026, but that never happened. At the time, it was believed there would be three models getting upgrades: the RTX 5070, RTX 5070 Ti, and RTX 5080, but none ever appeared, although rumors began recirculating a month or so ago that NVIDIA may still choose to release them at a later date. However, for the moment, it could be said that insiders are doubling down on the idea that NVIDIA’s RTX Rubin series will not make its debut anytime soon, but that AMD may also be holding off until 2028. The following is per AnandTech’s forums.

It’s already rough seas for those looking to upgrade to any of NVIDIA’s current RTX 50 series GPUs, with prices for its flagship RTX 5090 well over $6K now. The RTX 5070 TI has a, choke, choke, cough, more palatable price range of $1300-$1500, but one can only wonder what the RTX 50 SUPERs, should they ever launch, will go for. However, one can only hope that the RTX 60 series will arrive at more reasonable price points, but that all depends on where GDDR memory costs land.

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