NVIDIA has announced that it is “unlaunching” the GeForce RTX 4080 (12 GB), the weakest model in the GeForce RTX 40 Series that has been announced thus far. Green team shared the news in a short post on the official GeForce site, stating that “it’s not named right” and that “having two GPUs with the 4080 designation is confusing.” The GeForce RTX 4080 (16 GB) will be released as planned on November 16th, while the 12 GB model will presumably resurface as a GeForce RTX 4070 or GeForce RTX 4070 Ti.
From NVIDIA:
The RTX 4080 12GB is a fantastic graphics card, but it’s not named right. Having two GPUs with the 4080 designation is confusing.
So, we’re pressing the “unlaunch” button on the 4080 12GB. The RTX 4080 16GB is amazing and on track to delight gamers everywhere on November 16th.
If the lines around the block and enthusiasm for the 4090 is any indication, the reception for the 4080 will be awesome.
The GeForce RTX 4080 (12 GB) features 7,680 CUDA Cores, 639 Tensor-TFLOPs, 92 RT-TFLOPs, 40 Shader-TFLOPs, and GDDR6X memory, a configuration that NVIDIA says offers more performance than the GeForce RTX 3090 Ti. It was supposed to be released for $899, a price that might remain for whatever model NVIDIA decides to rebadge it as.
Discussion (6 replies)
Join Discussion →Nice of them to finally "admit" it I guess.
According to this: [embedded media]
When nVidia "unlaunched" the 12GB "4080," this screwed over the AIB partners cuz they already printed boxes and flashed vUEFIs/vBIOSes with the name and such. These AIBs are now collecting their boxes and destroying or recycling them. nVidia is subsidizing (or partially subsidizing) the cost of printing new boxes, which is only fair since they're the ones who put the AIBs in this situation to begin with. Cards themselves and their coolers need to be re-branded with whatever new name nVidia comes up for them, and that change also needs to be reflected in the vUEFIs. It seems that the cards will possibly be rebranded as a 4070, maybe 4070 Ti, according to industry sources GN talked too. The price will also be reduced.
This should be interesting - wouldn't the AIB's have already purchased the chips from nVidia? I'm sure there's some after-the-fact wrangling that goes on there when price reductions and such go into effect, but still, that's a big rug to just pull out from under all your "partners". especially coming off the EVGA story
I kinda want one of those boxes to frame on the wall.
One of those boxes in mint condition may be a collector's item.
Especially if you can get one with a card with the bad branding.