
Critics have claimed that NVIDIA’s GeForce RTX 4080 graphics cards aren’t selling as well as the company might have hoped due to reasons that include its starting price of $1,199, but activity at certain retailers seem to suggest otherwise, one being Newegg, whose Best Sellers section lists various GeForce RTX 4080 models within the top ten spots at the time of this posting.
Sitting in the number one spot currently is the GAMING OC GeForce RTX 4080 Video Card GV-N4080GAMING OC-16GD, a custom version of the GeForce RTX 4080 from GIGABYTE that is listed for $1,269.99.
“The WINDFORCE cooling system features three 110mm unique blade fans, alternate spinning, 11 composite copper heat pipes, a large vapor chamber directly touches the GPU, 3D active fans and Screen cooling, which together provide high efficiency heat dissipation,” reads a description for the Windforce Cooling System, one of the key features that GIGABYTE is advertising for its GeForce RTX 4080 16GB GAMING OC graphics card.

Other GeForce RTX 4080 models that are selling well based on Newegg’s list are the ASUS TUF Gaming GeForce RTX 4080 Video Card TUF-RTX4080-O16G-GAMING, GIGABYTE EAGLE OC GeForce RTX 4080 Video Card GV-N4080EAGLE OC-16GD, and MSI Gaming (MSI) GeForce RTX 4080 Video Card RTX 4080 16GB GAMING X TRIO, with various GeForce RTX 30 Series models rounding out the best sellers.
AMD’s Radeon graphics cards aren’t seen until the tenth spot, which is occupied by the ASRock Radeon RX 6700 XT Challenger D Gaming, followed by the MSI Mech Radeon RX 6600 Video Card RX 6600 MECH 2X 8G and SAPPHIRE Radeon RX 7900 XT, a recent release based on the RDNA 3 architecture that is listed for $899.99.
The best selling GeForce RTX 4090 based on Newegg’s list is the MSI Gaming (MSI) GeForce RTX 4090 Video Card RTX 4090 GAMING TRIO 24G, which can be found in 24th place.

Discussion (7 replies)
Join Discussion →Well, this is surprising, but I'd have to counter: this needs some context.
This doesn't necessarily mean the 4080 is doing well - if GPU sales across the board are down, that's still troublesome. And looking at this list of "best sellers" - it does look like slim pickings across the board - not a robust and healthy ecosystem.
I just can't believe that a $1200 card being top seller is going out there breaking sales figures records. I mean - an absolutely horrible and notorious 3060 8G edition is in #2 and #5, and an out of stock 4090 is in at #3, with 2 of the top 5 shipping directly from China, if that helps to make my point any.
That is hard to believe. If those 4080's were priced where they were supposed to be I'd pick one up, but over a grand is not worth it.
GN just did a bit on the 4080 where it's sitting on shelves collecting dust. No one is buying them. It's not even a consideration in any of the gaming circles I frequent.
Generating Market Demand 101
NY Timea best seller list.
I doubt the AIB's or Nvidia even have to pay the stores to promote it, yet anyway.
A "best sellers" list isn't much to go on. We'd need to see Newegg's actual sales figures if we're going to make decisions based on the shopping behavior of Newegg customers.