Medium format may still be king in the eyes of many professionals, but Sony is attempting to close the gap with its latest Alpha-series camera, the A7R IV. It features the world’s first 35 mm full-frame 61 MP CMOS image sensor, which is capable of producing images as detailed as 240 MP with pixel-shifting technology.

The A7R IV also flaunts 15 stops of dynamic range. That means the differences between the darkest (shadows) and lightest (highlights) portions of an image should appear more natural than ever.

“The new Alpha 7R IV combines medium format-level image quality with high-speed shooting, extremely fast focusing and an extensive list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators to capture content in ways that were simply not possible before.”


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