Smart Delivery ensures that Xbox fans have access to the best version of a game regardless of what they originally purchased, but third-party publishers, such as CD PROJEKT RED, have to opt in.
At the heart of the system is a "custom designed processor leveraging AMD’s latest Zen 2 and RDNA 2 architectures," allowing the Xbox Series X to deliver "four times the processing power of an Xbox One."
Naming convention, and nomenclature, can potentially affect the successful marketing of products and product lines. Head of Marketing Godfrey Cheng of Taiwan Semiconductor Manufacturing Company recently spoke about this dynamic.