E3 to Return on June 15–17, 2021: ESA Sets Date for Next Year’s Conference, Which Will Be “Reimagined”

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Image: ESA

E3 2020 may be canceled due to the coronavirus pandemic, but reports of the annual trade show’s death appear to be greatly exaggerated. GamesIndustry.biz learned over the weekend that the Entertainment Software Association (ESA) – the event’s organizers – has already begun its plans for next year’s conference, which will be held on June 15-17, 2021.

According to an exclusive report by GameDaily.biz last year, the ESA was planning to turn E3 2020 into a re-imagined event that was more festival-like, similar to Gamescom, the biggest gaming-oriented exhibition in the world (Gamescom 2019 boasted 373K participants vs. E3 2019’s comparatively paltry 66K). With E3 2020 dead in the water, those plans – which reportedly include influencers and costly, celebrity-endorsed attractions (e.g., LA Lakers playing a basketball game with fans or actors) have presumably shifted to 2021’s show.

Image: ESA

It was reported earlier that IGN would be attempting to fill the void created by E3 2020’s cancellation with its own gaming event, “Summer of Gaming.” Square Enix, Sega, Bandai Namco, Amazon, Google, Twitter, Devolver Digital, THQ Nordic, and other publishers have already signed on to provide announcements and other content, but time will tell how it measures up to an actual E3.

Tsing Mui
News poster at The FPS Review.

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