EA has announced that its game subscription services, EA Access and Origin Access, will be known as EA Play starting August 18. More specifically, EA Access and Origin Access Basic will be called EA Play, while Origin Access Premier (the premium tier offering extra content, early access, and 10 percent off purchases) will be called EA Play Pro.
EA didn’t elaborate on why it’s doing this, but we’re assuming that giving similar subscription services different names was confusing users. (The only major difference is that Origin Access is for PC, while EA Access is for consoles.) EA Play is also coming to Steam, so a single, overarching name makes even better sense.
Additionally, the company noted that EA Access and Origin Access would be getting a new look on the day of their rebranding. That must mean Origin’s dark theme, which is being teased on the beta sign-up site.
Original Press Release:
The EA Access and Origin Access subscription game services will be getting a fresh new name and look starting August 18. EA Access and Origin Access Basic will become EA Play*, and Origin Access Premier will change to EA Play Pro. All the great benefits you love (access to a library of top titles, early game trials, and your 10% membership discount) aren’t going anywhere. In fact, we’re adding even more in the coming months, starting with exclusive in-game challenges and monthly reward drops for members on select titles.
Why EA Play?
EA Play puts you at the center of the experience. Moving all the benefits to a single brand is an important step in streamlining our services to ensure that being an EA Play member is the best way to play.
What Do I Get with EA Play?
As we mentioned earlier, members will be able to access exclusive in-game challenges and rewards, unlock special member-only content, play early trials of brand-new titles, get instant access to a collection of our best-loved series and top titles, and save 10% on EA digital purchases, from full games to DLC. But what do we mean by exclusive challenges, rewards, and content?
That will vary from title to title, but we’re talking things like early access challenges and rewards like Ultimate Team Packs, exclusive vanity items and cosmetics, and more. Make sure your EA Account email preferences are switched on so you’ll be the first to know what’s available with your membership on your favorite upcoming titles like Madden NFL 21, FIFA 21, and Star Wars™: Squadrons. You can also visit our game websites and the EA.com News page for updates.
What About the Annual EA Play Event?
You may be familiar with the annual live event previously called EA Play, which also has a new name, EA Play Live. It’s a showcase dedicated to sharing the latest EA news and game updates with our global community. EA Play Live includes a multitude of experiences from world premieres and game updates, to fun ways for players and community to interact with EA’s hit games.
Be sure to check out the new EA Play, starting August 18!