Image: EVGA

ASUS was the first manufacturer to admit that it would be increasing the prices of its graphics cards as a result of the 25 percent tariff on GPUs coming from China, which went into effect this year after the relevant exemptions (i.e., “graphics processing modules” and “accelerator modules”) expired. Other manufacturers have now joined in on the disappointment, such as EVGA, who posted a statement on its storefront advising prospective GeForce RTX 30 Series owners of price “adjustments.”

“Due to ongoing events, EVGA has made price adjustments on the GeForce RTX 30 Series products,” the company wrote. “This change was necessary due to several factors and will be effective January 11, 2021. EVGA has worked to reduce and minimize these costs as much as possible. For those who are currently in the EVGA.com Notify Queue system or Step-Up Queue, EVGA will honor the original MSRP pricing through April 16th, 2021 if your purchase position is processed before this date.”

ZOTAC’s GeForce RTX 30 Series lineup has also gone up based on findings by The Verge. It appears that the costs for basic cards have increased by $90 to $100, while the premiums for flagship SKUs have risen to an even more obnoxious levels. VideoCardz has compiled many of the price changes, which we’ve shared below.

EVGA SKUBefore (Nov 20, 2020)After (Jan 13th, 2021)Change
EVGA GeForce RTX 3080 XC3 ULTRA HYBRID GAMING, 10G-P5-3888-KR$779.99$869.99112%
EVGA GeForce RTX 3080 XC3 ULTRA HYDRO COPPER GAMING, 10G-P5-3889-KR$809.99$899.99111%
EVGA GeForce RTX 3080 FTW3 ULTRA HYBRID GAMING, 10G-P5-3898-KR$819.99$899.99110%
EVGA GeForce RTX 3080 FTW3 ULTRA HYDRO COPPER GAMING, 10G-P5-3899-KR$849.99$929.99109%
EVGA GeForce RTX 3090 XC3 ULTRA HYBRID GAMING, 24G-P5-3978-KR$1619.99$1699.99105%
EVGA GeForce RTX 3090 XC3 ULTRA HYDRO COPPER GAMING, 24G-P5-3979-KR$1649.99$1729.99105%
EVGA GeForce RTX 3090 FTW3 ULTRA HYBRID GAMING, 24G-P5-3988-KR$1799.99$1869.99104%
EVGA GeForce RTX 3090 FTW3 ULTRA HYDRO COPPER GAMING, 24G-P5-3989-KR$1849.99$1919.99104%
EVGA GeForce RTX 3090 K|NGP|N HYBRID GAMING, 24G-P5-3998-KR$1999.99$2069.99104%
EVGA GeForce RTX 3060 Ti FTW3 GAMING, 08G-P5-3665-KR$489.99
EVGA GeForce RTX 3060 Ti FTW3 ULTRA GAMING, 08G-P5-3667-KR$499.99
EVGA GeForce RTX 3070 FTW3 ULTRA GAMING, 08G-P5-3767-KR$609.99$679.99114%
EVGA GeForce RTX 3080 FTW3 GAMING, 10G-P5-3895-KR$789.99$859.99109%
EVGA GeForce RTX 3080 FTW3 ULTRA GAMING, 10G-P5-3897-KR$809.99$879.99109%
EVGA GeForce RTX 3090 FTW3 GAMING, 24G-P5-3985-KR$1729.99$1799.99104%
EVGA GeForce RTX 3090 FTW3 ULTRA GAMING, 24G-P5-3987-KR$1799.99$1869.99104%
EVGA GeForce RTX 3060 Ti XC GAMING, 08G-P5-3663-KR –$459.99
EVGA GeForce RTX 3070 XC3 GAMING, 08G-P5-3753-KR$539.99$609.99113%
EVGA GeForce RTX 3070 XC3 ULTRA GAMING, 08G-P5-3755-KR$559.99$629.99113%
EVGA GeForce RTX 3080 XC3 BLACK GAMING, 10G-P5-3881-KR$729.99$799.99110%
EVGA GeForce RTX 3080 XC3 GAMING, 10G-P5-3883-KR$749.99$819.99109%
EVGA GeForce RTX 3080 XC3 ULTRA GAMING, 10G-P5-3885-KR$769.99$839.99109%
EVGA GeForce RTX 3090 XC3 BLACK GAMING, 24G-P5-3971-KR$1529.99$1599.99105%
EVGA GeForce RTX 3090 XC3 GAMING, 24G-P5-3973-KR$1549.99$1619.99105%
EVGA GeForce RTX 3090 XC3 ULTRA GAMING, 24G-P5-3975-KR$1619.99$1699.99105%
EVGA GeForce RTX 3070 XC3 BLACK GAMING, 08G-P5-3751-KR$529.99$599.99113%
ZOTAC SKUBefore (Dec 18, 2020)After (Jan 13th, 2021)Change
ZOTAC GAMING GeForce RTX 3060 Ti Twin Edge$439.99$529.99120%
ZOTAC GAMING GeForce RTX 3060 Ti Twin Edge OC$469.99$549.99117%
ZOTAC GAMING GeForce RTX 3070 AMP Holo$699.99
ZOTAC GAMING GeForce RTX 3080 Trinity$749.99$839.99112%
ZOTAC GAMING GeForce RTX 3090 Trinity$1,549.99$1,899.99123%
ZOTAC GAMING GeForce RTX 3080 Trinity OC$769.99$869.99113%
ZOTAC GAMING GeForce RTX 3080 Trinity OC White$899.99
ZOTAC GAMING GeForce RTX 3070 Twin Edge$539.99$619.99115%
ZOTAC GAMING GeForce RTX 3070 Twin Edge OC$559.99$639.99114%
ZOTAC GAMING GeForce RTX 3070 Twin Edge OC White699.99
ZOTAC GAMING GeForce RTX 3080 AMP Holo$799.99$899.99113%

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