Colorful Says It Isn’t Launching Intel Iris Xe Desktop Graphics Cards

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Image: Colorful/Intel

Chinese graphics card manufacturer Colorful has released a statement clarifying that it has nothing to do with Intel’s newly launched Iris Xe desktop GPUs. Many of us were led to believe that the company would be releasing variants of the DG1 based on the filename of an image featured at the very bottom of Intel’s new dedicated GPUs page (colorful-2-fan-dg1-angle-1-rwd.png), but apparently, that was just an inexplicable oversight.

“Recently, there have been rumors circulating on media platforms, making false reports about ‘Colorful launch Iris Xe Desktop Graphics Card to OEMs,'” the company wrote in a statement posted to its Facebook page. “Colorful would like to clarify that these rumors are not true, and the information and content derived therefrom are unfounded.”

“Colorful would like to take this opportunity to thank all customers and media for their attention. For Colorful lineup please refer to Colorful official website and press release.”

VideoCardz did a bit of digging and reasoned that the mix-up probably stems from Intel leveraging the same manufacturing facilities responsible for the coolers featured on some of Colorful’s graphics cards. These include the company’s Battle Ax GeForce RTX 2060, whose cooler looks like an exact match for Intel’s dual-fan DG1 model.

“Intel codesigned and partnered with two ecosystem partners, including ASUS, to launch the Intel Iris Xe discrete desktop graphics cards (code-named ‘DG1’) in systems targeted to mainstream users and small- and medium-size businesses,” Intel wrote in a press release regarding its first Iris Xe desktop graphics cards. It’s no longer clear who the second partner is.

Tsing Mui
News poster at The FPS Review.

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