After years of dabbling with alternative display technologies such as QLED, South Korean electronics giant Samsung is reportedly embracing what is arguably the world’s premier display technology, OLED. This is according to a report shared by local outlet MTN, which claims that Samsung Electronics plans to buy up to 5 million panels from LG in what is presumably a bid to launch its own lineup of premium OLED TVs. Samsung purportedly decided upon this due to the recent surge in LCD prices.
#Samsung Electronics is looking into buying #OLED TV panels from #LG Display. Samsung is aiming to buy 1 million OLED TV panels in 2021, and 4 million (around 50% of LGD's capacity!) in 2022:https://t.co/3zRClC1dtE pic.twitter.com/fg7T0W8i1G
— OLED-Info (@oledinfo) April 10, 2021
According to market research firm Omdia, the 55-inch LCD panel price in the first quarter of this year was $200, a 74% increase from the same period last year. The industry expects LCD prices to rise by more than 10% in the second quarter as well. In addition, it is explained that Samsung Display had to cooperate with LG as the yield of QD OLEDs that Samsung Display is preparing for production was also a problem.