Sennheiser, one of the world’s most recognized brands for audiophile products, has sold its entire headphones and soundbars business to hearing aid company Sonova. Founders Andreas and Daniel Sennheiser confirmed the business deal in a press release published yesterday, noting that the decision will allow the company to focus on its Pro Audio, Business Communications, and Neumann lineups. Some of Sennheiser’s most notable audiophile products include the HD 600, HD 650, and flagship HD 820 headphones, the latter of which features an innovative glass reflector and ring radiator transducer technology for exquisite sound at a cost of $2,400.
Expanding our offering and entering new growth markets – Sonova to acquire @Sennheiser Consumer Division: https://t.co/2w55r3WUl4#hearing #sound #growth #hearables pic.twitter.com/kcFUTEqRzu
— Sonova (@SonovaGroup) May 7, 2021
Our Consumer Electronics products delight with the best sound and a unique sound experience. Sonova will build on this and combine it with its own technology expertise and strengths in the field of innovative hearing solutions. Under the joint Sennheiser brand, we plan to work together permanently to provide Sennheiser customers with first-class audio solutions and premium products in the future. The combination of our strengths provides an excellent starting point for future growth.
Sources: Sennheiser, Sonova