YouTube has begun rolling out a site-wide update that will hide the amount of dislikes that a video has received. According to the platform, this change was necessary to protect users from harassment and to reduce “dislike attacks,” whereby users purportedly conspire to ruin the reception of a video. While the dislike button will remain, only creators will be able to see how many dislikes their videos have received.

From YouTube:

As part of this experiment, viewers could still see and use the dislike button. But because the count was not visible to them, we found that they were less likely to target a video’s dislike button to drive up the count. In short, our experiment data showed a reduction in dislike attacking behavior. We also heard directly from smaller creators and those just getting started that they are unfairly targeted by this behavior — and our experiment confirmed that this does occur at a higher proportion on smaller channels.

This change seems to a welcome one for corporations and businesses, as they no longer have to suffer embarrassment following a botched launch or some other sort of product controversy. Creators can continue to find their exact dislike counts in YouTube Studio to gauge how their content is performing.

Source: YouTube

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11 Comments

  1. This has nothing to do with businesses asking for this. Nope this is completely altruistic on fje part of Google to take away the dislike button. Now we just need a chrome extension to add back a dislike counter.

  2. Utter nonsense, I didn’t think they’d dare. Well, I guess someone will just have to post a dislike in the comments and upvote that.

  3. [QUOTE=”MadMummy76, post: 43668, member: 1298″]
    Utter nonsense, I didn’t think they’d dare. Well, I guess someone will just have to post a dislike in the comments and upvote that.
    [/QUOTE]

    The button is not going away, the counter is, I use them hardly anyways, let alone look at them so /shrug

  4. [QUOTE=”Denpepe, post: 43671, member: 284″]
    The button is not going away, the counter is, I use them hardly anyways, let alone look at them so /shrug
    [/QUOTE]
    It is a very useful feature. To root out spam and misleading content instantly without even looking at it. I often watch compilation videos, and you can instantly tell the good ones from the fake ones just by looking at the reputation.

    But it can also make me watch a video on certain topics, because a big disapproval ratio can actually signal it triggered a lot of people, which means it is not holding back, it discusses the inconvenient facts.

    It is also useful to send feedback to big companies when they miss the mark completely like ubisoft’s battle royale tom clancy game.

    So it is useful on many levels. It is so useful in fact that I Have an extension installed that shows the rating of the videos on the thumbnail.

  5. [QUOTE=”MadMummy76, post: 43721, member: 1298″]
    It is a very useful feature. To root out spam and misleading content instantly without even looking at it. I often watch compilation videos, and you can instantly tell the good ones from the fake ones just by looking at the reputation.

    But it can also make me watch a video on certain topics, because a big disapproval ratio can actually signal it triggered a lot of people, which means it is not holding back, it discusses the inconvenient facts.

    It is also useful to send feedback to big companies when they miss the mark completely like ubisoft’s battle royale tom clancy game.

    So it is useful on many levels. It is so useful in fact that I Have an extension installed that shows the rating of the videos on the thumbnail.
    [/QUOTE]

    I think it is limited in its usefulness.

    It’s a measure of popularity, not of truth.

    That said, if you are looking to get “truth” on youtube, you are probably looking in the wrong place :p

    Youtube is a cesspool of misinformation and wannabe “influencers”.

  6. [QUOTE=”Zarathustra, post: 43722, member: 203″]
    I think it is limited in its usefulness.

    It’s a measure of popularity, not of truth.

    That said, if you are looking to get “truth” on youtube, you are probably looking in the wrong place :p

    Youtube is a cesspool of misinformation and wannabe “influencers”.
    [/QUOTE]
    Are you deliberately missing all of my points?

  7. [QUOTE=”MadMummy76, post: 43726, member: 1298″]
    Are you deliberately missing all of my points?
    [/QUOTE]

    No I saw your points, I just don’t think they are particularly reliable ways of judging content.

    You could – as you say – look at thumbs down as an indication that a channel is willing to not hold any punches, but it could also be that they plain suck, or for any other number of reasons. I’m not sure you could tell one way or another without actually watching, so I’m not sure what it buys you.

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