Adidas Originals has completed its first-ever NFT minting event, “Into the Metaverse.” The event was held on December 17. The Block has reported that Adidas netted over $23 million from it.
Adidas Originals began its Early Access minting stage on December 17, in which holders of an Adidas Originals proof-of-attendance protocol (“POAP,” which are given to attendees of virtual or physical events), gmoney POAP, a BAYC or Mutant Ape Yacht Club NFT or a Pixel Wallet NFT gained entry.
Into the Metaverse is a collaborative NFT project between adidas Originals and NFT pioneers gmoney, Bored Ape Yacht Club and PUNKS Comic. An NFT co-created with the OG communities, creators and doers.
The Into the Metaverse NFT digital collectible grants holders access to:
Exclusive adidas Originals, gmoney, Bored Ape Yacht Club and PUNKS Comic physical merchandise, available to claim in 2022 at no additional cost. Gear up for the iconic adicolor Firebird tracksuit (as seen on INdigo Herz and Courtney), a graphic hoodie (as featured in PUNKS Comic #2), and gmoney’s classic orange beanie.
Open Metaverse virtual land experiences, co-created with the community, throughout 2022 and beyond
NFTs in gaming have not been so lucky in recent weeks. Backlash from fans and players has proved that this form of monetization requires more planning and a greater understanding of its target customers before being incorporated into games. What happened with Ubisoft and GSC Game World are prime examples of how to incur the wrath of the gaming community.