Sylvester Stallone is the latest celebrity to get into the controversial but lucrative world of NFTs. As initially reported by Deadline, the actor is gearing up to launch an NFT collection called PlanetSLY, which will comprise nearly 10,000 generative “SLYGuys” digital art pieces inspired by his life and movies (think weird combinations of Cobra, Rambo, and Rocky). Scheduled for an April launch, some of the PlanetSLY NFTs will even give holders the chance to meet up with Stallone as part of a dinner, virtual movie screening, and other exclusive events.
Sylvester Stallone Gets In The Ring On NFTs (Deadline)
The limited-edition NFT venture launches in April and includes both blockchain-based and in real life (IRL) collectibles. Curated by Stallone himself, PlanetSLY is a place for fans, collectors and NFT enthusiasts to become part of his NFT community. Stallone is hands-on in the PlanetSLY creative process. The project celebrates an underdog who turned the Rocky screenplay into film history and is the only U.S. actor to realize a number one box office film in six consecutive decades. The venture was created by theBIZ.com, a venture owned by Stallone and entrepreneur Bill Zanker.
The NFTs are called SLYguys. To be eligible for an invitation-only pre-sale, NFT collectors and Stallone fans must show their “SLYLove.” They can post a video on TikTok, Instagram, Twitter or other social media channels. Videos can be an impression, art, performance or any item demonstrating Stallone fandom, even how Sly changed your life. For its April mint date, 9,997 SlyGuys will debut on the Ethereum blockchain. Stallone will autograph 25 of the rarest NFTs.
Some NFT holders can get access to the Ultimate Stallone Experience, Dinner and Afterparty to be held in Miami, which includes a gala dinner with Stallone. He’s conveying the information through PlanetSly.com.