Image: NVIDIA

3DCenter.org has returned with new retail price trends that indicate NVIDIA and AMD’s gaming graphics cards are continuing their descent toward MSRP in the German market. Prices for NVIDIA GeForce RTX 30 Series graphics cards have fallen by an average of 6% since March 27, while pricing for AMD Radeon RX 6000 Series graphics cards has seen an even more significant level of decline, having decreased by an average of 13%. The celebration for enthusiasts who are waiting for the fairest prices are still on hold, however, as NVIDIA and AMD’s graphics cards still remain 19% and 12% higher on average than MSRP, respectively. 3DCenter.org has also thrown some cold water on the current prices, pointing out that the GPUs should be around 10% to 20% cheaper than MSRP this late in the cycle.

Image: 3DCenter.org

Easter weekend 2022 news (3DCenter.org)

The current street graphics card prices for the current Radeon RX 6000 and GeForce RTX 30 graphics card series are further improved compared to three weeks ago, with a clear difference between AMD and nVidia: At AMD, the prices are on average -13 percentage points fell significantly more than with nVidia with an average of only -6 percentage points. In the case of nVidia, a notable flattening of the price curve can be seen in the diagram – just as if the time for rapid price reductions were now over. However, both graphics chip providers are still on average above their list prices – which are either years old or were deliberately set (too) high for the newer cards.

In other words: This is by no means a good price level for actually buying graphics cards, even if individual graphics card models in Euroland are now listed at the (converted) US list price. At this late point in the sales cycle of the Ampere/RDNA2 generation, however, a street price level of say 10-20% below list prices would be expected – and not the partial achievement of intentionally high list prices. If AMD & nVidia can now actually muster large production quantities, both graphics chip developers should see that the street prices drop to a level where one can overlook the fact that the (much more powerful) Ada/RDNA3 generation will come in the fallwill start. Otherwise graphics card manufacturers, distributors and retailers run the risk of being left with not inconsiderable quantities of “old goods”.

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