Apple Discontinues iPod Touch, Ending One of Its Most Iconic Brands

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Image: Apple

Apple has shared a press release confirming the discontinuation of the iPod Touch, a modern version of the original iPod that effectively functioned as a budget and stripped-down alternative to the company’s much more popular smartphones. The death of the iPod shouldn’t really surprise anyone, as the accessory is largely out of date and has since been replaced by other Apple devices that include the iPhone and iPad. Apple fans who wish to own a potential piece of history can grab the final, 7th-generation model today starting at $199 while supplies last. The original iPod was introduced on October 23, 2001.

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Today, the spirit of iPod lives on. We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio — there’s no better way to enjoy, discover, and experience music.”

Image: Apple

Since its introduction over 20 years ago, iPod has captivated users all over the world who love the ability to take their music with them on the go. Today, the experience of taking one’s music library out into the world has been integrated across Apple’s product line — from iPhone and Apple Watch to iPad and Mac — along with access to more than 90 million songs and over 30,000 playlists available via Apple Music.

Among the incredible ways to enjoy music across a range of devices, including a wide variety of models from the new iPhone SE to the latest iPhone 13 Pro Max, iPhone is the best device for streaming Apple Music or storing an entire music library on the go. Apple Watch and AirPods are the perfect companion, allowing users to access over 90 million songs right from their wrist, starting at just $279 with Apple Watch SE. iPad starts at just $329, comes with a more powerful chip, larger display and the latest iPadOS features. And for the best way to enjoy music at home, HomePod mini is just $99.

Source: Apple

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Tsing Mui
News poster at The FPS Review.

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