Image: EA

FIFA 23 will be the final game from EA to carry the FIFA name following the publisher’s failure to secure a new licensing deal with the eponymous football governing body. FIFA confirmed that it would be moving on in a press release shared today that explained how its branding would no longer be exclusive and will be leveraged by a range of publishers, studios, and investors for a “major new simulation football title for 2024,” while EA cemented the end of its decades-long partnership with FIFA by revealing the new name of its football series: EA SPORTS FC. EA has promised that there will be no change to the quality of its football games; more information about the new platform will be shared in summer 2023.

“We’re thankful for our many years of great partnership with FIFA,” EA CEO Andrew Wilson said in a statement. “The future of global football is very bright, and fandom around the world has never been stronger. We have an incredible opportunity to put EA SPORTS FC at the heart of the sport, and to bring even more innovative and authentic experiences to the growing football audience.”

Everything you love about our games will be part of EA SPORTS FC – the same great experiences, modes, leagues, tournaments, clubs and athletes will be there. Ultimate Team, Career Mode, Pro Clubs and VOLTA Football will all be there. Our unique licensing portfolio of more than 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues that we’ve continued to invest in for decades will still be there, uniquely in EA SPORTS FC. That includes exclusive partnerships with the Premier League, LaLiga, Bundesliga, Serie A, the MLS – and more to come.

This new independent platform will bring fresh opportunity – to innovate, create and evolve. This is much more than just a change of symbol – as EA SPORTS, we’re committed to ensuring EA SPORTS FC is a symbol of change. We’re dedicated to meaningfully reinvesting in the sport, and we’re excited to work with a large and increasing number of partners to expand to new authentic experiences that bring joy, inclusivity and immersion to a global community of fans. I look forward to sharing more detail on these plans in the coming months.

Sources: FIFA, EA

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2 comments

  1. Meh.

    I'm amazed anyone actually plays these games.

    Same **** year after year based on the same engine across multiple team sports, just with the names changed year after year.

    They are the biggest ripoff ever.

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