Razer has unveiled a new in-house apparel line for PC gamers and other fans who love the peripheral maker so much that they’d proudly wear the brand in public. The new clothing line comprises two collections called Razer Genesis and Razer Unleashed, the latter of which is defined by “bold and oversized prints unleashing the Razer brand” with items that range from oversized tees to bucket hats. Razer Genesis, in contrast, is reserved for fashion-conscious gamers who are seeking new threads that lean toward a more minimalistic design with subtler design elements. Razer’s new Genesis and Unleashed collections are now available for purchase through its official webstore.
“We really take the feedback we receive from our community to heart,” says Addie Tan, Associate Director of Business Development at Razer. “We heard them when they said they wanted more Razer Apparel, as our previous drops were selling out too fast. Now our fans can expect even more from Razer Apparel in the coming seasons as we continue to invest in this space by adding more designers in house who truly understand the fashion landscape and our community of gamers.”
Razer Genesis is distinguished by its minimalistic designs and subtle green lines, featuring Razer’s iconic tripled-headed snake logo and branding. Designed with comfort in mind, this collection consists of a classic t-shirt and shorts as well as a must-have bucket hat and a stylish bomber jacket that has a concealable hood and waterproof zippers. Instantly recognizable with Razer’s black and green colors, Razer Genesis was made for those who like to strike a balance between effortless style and comfort with versatile pieces made for everyday wear, inside or outside.
Razer Unleashed, as the name implies, features bold and oversized prints unleashing the Razer brand across a variety of stylish gear created for the ultimate fan. This collection includes an oversized Tee, a stylish sweatshirt with seamless pockets and casual shorts. The zip-up hoodie, big enough to go over gaming headsets, was specifically designed with the gamer in mind. The tops pair nicely with jogger pants and shorts, and to complete the look, gamers have a choice of a snapback cap or a bucket hat. This collection is also in Razer’s iconic black and green colors with oversized Razer wordmarks for those who like to flaunt their allegiance.
PRICE & AVAILABILITY
Razer Genesis Tee: $49.99 | €59.99
Razer Genesis Bomber Jacket: $99.99 | €109.99
Razer Genesis Shorts: $69.99 | €79.99
Razer Genesis Bucket Hat: $39.99 | €44.99
Razer Unleashed Oversized Tee: $59.99 | €69.99
Razer Unleashed Sweatshirt: $69.99 | €79.99
Razer Unleashed Zip Hoodie: $99.99 | €109.99
Razer Unleashed Shorts: $59.99 | €69.99
Razer Unleashed Jogger Pants: $79.99 | €89.99
Razer Unleashed Snapback Cap: $39.99 | €44.99
Razer Unleashed Bucket Hat: $39.99 | €44.99