Netflix has revealed that it is establishing an internal games studio in Helsinki, Finland. Featuring Zynga and EA alum Marko Lastikka as studio director, the studio will be tasked with developing “world-class,” “deeply engaging” original games that won’t feature ads, nor in-game purchases, according to Amir Rahimi, Netflix’s VP of Game Studios.
Why Helsinki? It is home to some of the best game talent in the world. This will be a games studio that we build from scratch, and our second games studio in Helsinki alongside Next Games, which became part of Netflix earlier this year. Along with Night School Studio and Boss Fight Entertainment, these four studios, each with different strengths and focus areas, will develop games that will suit the diverse tastes of our members.
It’s still early days, and we have much more work to do to deliver a great games experience on Netflix. Creating a game can take years, so I’m proud to see how we’re steadily building the foundation of our games studios in our first year, and look forward to sharing what we produce in the coming years.
Netflix’s plan for a new internal games studio is the latest attempt by the streamer to capitalize on one of the most lucrative entertainment industries. The service already offers a number of mobile games for subscribers, such as Stranger Things: 1984, a “stylized retro adventure filled with collectibles” based on the hit show.