With the relative lack of 8K displays on the market, it’s no surprise that there is barely any native 8K content available, but some companies are making a slow but steady effort at popularizing the 7680 × 4320 resolution. The latest appears to be Samsung, which has teamed with SHFT for a new series titled Focusing on the Big Picture that is filmed in what the company has described as brilliant, native 8K resolution. Featuring documentary shorts that highlight unique voices in the sustainability conversation (e.g., Moby), the series is available to stream in 8K on Samsung Neo QLED 8K TVs via Samsung TV Plus, Samsung’s free ad-supported television service.
“When art and technology work together, it pushes us into the future,” said Peter Glatzer, SHFT founder and film producer. “Our series with Samsung, ‘Focusing on the Big Picture,’ is the collaboration of a shared mission between SHFT, the storytellers, and Samsung, the leader in home entertainment and innovation. The artists we profile in the series bring inspiring stories we want to tell and Samsung’s technology is the ideal engine to deliver these stories – in the highest quality – to so many people. Samsung’s commitment to a sustainable future is evident in the company’s products, processes and practices. We applaud them for that and are honored to be in this partnership together.”
“As a global corporate citizen and leader in consumer electronics, Samsung brings this same innovative spirit to sustainability. Samsung has a comprehensive sustainability commitment with dedicated efforts underway around the world – from our pledge to achieve net zero emissions by 2050 to incorporating more recycled materials in our products and packaging,” said Mark Newton, Head of Corporate Sustainability for Samsung Electronics America. “Our collaboration with SHFT helps advance our shared effort to raise awareness about sustainability.”
“The collaboration between Samsung and SHFT provides a tremendous opportunity to bring important messages about sustainability to the forefront using the power of Samsung and our leading technology,” noted Sarah Larsen Tobin, Head of Home Entertainment Marketing, Samsung Electronics Americas. “By combining SHFT’s impactful storytelling with Samsung TVs, we’re able to showcase inspirational people making a difference in the world while also providing more content choices to experience the brilliance of 8K at home.”
From a Samsung press release:
Samsung Electronics America today debuted a new content series in collaboration with SHFT— the award-winning multimedia platform founded by film producer Peter Glatzer and actor and filmmaker Adrian Grenier – to share inspirational stories from game-changers in the world of sustainability. Filmed in brilliant 8K resolution, the series – titled “Focusing on the Big Picture” – immerses viewers in rich storytelling and brilliant cinematic detail, and aims to inspire them to discover new ways of living more sustainably.
“Focusing on the Big Picture” features documentary shorts that highlight unique voices in the sustainability conversation – from musical artists (Moby; AY Young) and landscape artists and painters (Zaria Forman), to notable culinary voices (Chef Ray Garcia) and performers (Xiuhtezcatl Martinez). Each episode offers an intimate look into the ways that these passionate environmentalists are using their success to have a positive impact on the world around them.
“Focusing on the Big Picture” is available to stream in stunning 8K resolution on Samsung Neo QLED 8K TVs via Samsung TV Plus, Samsung’s free ad-supported television service. Content from the series be experienced in 8K at Best Buy stores across the country and the episodes can also be viewed in 4K on compatible Samsung Smart TVs, monitors, and Galaxy devices, as well as the newly relaunched SHFT.com platform.