EA has introduced the branding and logo for EA SPORTS FC, its new football brand and platform that was implemented following EA Sports and FIFA’s failure to reach an agreement over licensing fees for the use of the FIFA name. According to a press release, the EA SPORTS FC brand is set to debut in more than 100 matches across global football beginning tomorrow, and fans can sign up today to learn more about the new platform, with detailed product information coming in July. FIFA 23, which launched in September 2022 for Windows, PS5, Xbox Series X|S, and other platforms, will be remembered as the last FIFA game to use the FIFA name.
“This is where the story of EA SPORTS FC begins. We’re building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future,” said Nick Wlodyka, SVP & GM, EA SPORTS FC. “EA SPORTS FC will be a symbol for the sport, a symbol of innovation and change, and we’re energized to show our fans more about the future in July.”
From an EA press release:
Over the coming days, the EA SPORTS FC brand will debut in more than 100 matches across the biggest leagues in the world. Football fans will see the new brand identity in the wild for the first time through EA SPORTS partners, including the Premier League, LaLiga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more. Voices from across the world of global football are joining EA SPORTS to begin a new era for the game, with hundreds of leagues, teams, brands and athletes sharing the EA SPORTS FC logo through their platforms today.
The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions, triangles. From passing techniques to set plays, the shape has also been woven into the DNA of EA SPORTS football experiences for decades; from the isometric angles of our very first 8-bit experiences and the triangular polygons that make up every pixel of our most modern games, as well the iconic player indicator symbol that appears above every athlete in every match. You can learn more about the brand identity and design language, here.
EA SPORTS has defined interactive football for 30 years and built a global football community of more than 150 million across multiple platforms – a community that EA SPORTS FC will now continue to grow alongside partners who share a common goal of a fan-first future of football. Built on a foundation of inclusivity and innovation, fans will experience unrivaled authenticity with access to more than 19,000 fully licensed players, 700 teams and 30 leagues, with the support of over 300 global football partners that will allow further expansion into areas including both women’s and grassroots football.