Activision has announced that Diablo IV is Blizzard Entertainment’s fastest-selling game of all time, setting the highest pre-launch unit sales ever on both console and PC for Blizzard despite only having officially launched today on June 6, 2023. The new milestone was achieved during the game’s early access period, which, despite only lasting four days, drew over 93 million hours of playtime from players, or, more dramatically, over 10,000 years. Activision explained that this is equivalent to “playing 24 hours a day since the beginning of human civilization.”
“This is a moment years in the making for the Diablo IV team,” said Rod Fergusson, general manager of Diablo. “We’re extremely proud to offer players the richest story ever told in a Diablo game. Players have a range of choices, including personal character customization, equipping personalized skills for battling horrific demons, or collecting Legendary loot to support your playstyle while discovering new ones. Since the game was first announced in 2019, the support from millions of players around the world drove us toward this release of our dark vision of Sanctuary. Hail Lilith, Blessed Mother.”
“Our vision at Blizzard is to create legendary experiences for all to share, and Diablo IV is an incredible realization of that vision,” said Mike Ybarra, President of Blizzard Entertainment. “With highly customizable gameplay, gripping storytelling, and plenty of options around how to engage with the world, this masterfully crafted expression of the Diablo universe is an outstanding example of what our talented development teams are capable of. Whether you’re a veteran of the series or diving into Sanctuary for the first time, we welcome players to the global launch of Diablo IV.”
From an Activision Blizzard press release:
Set 50 years after the events of Diablo III: Reaper of Souls, Diablo IV opens with the summoning of Lilith, the Daughter of Hatred, back to the mortal realm of Sanctuary. The lands have become infested with horrific creatures, and only the bravest of souls will be able to stand against the threat of chaos. Players can customize their gameplay experience in directions that appeal to them, experimenting with skill trees to showcase complimenting spells and abilities as they fight to return Sanctuary to its citizens.
Diablo IV heralds an expansive overworld, which players can explore as their choice of five classes—the shapeshifting Druids, agile Rogues, elemental Sorcerer, brutal Barbarians, and ritualistic Necromancers. There is no golden path; players choose how they want to progress, whether it be pursuing Lilith with laser-focus or exploring the dark corners of each region, while building their skills. The land of Sanctuary is diverse with different biomes and demonic beasts, and players will test their mettle across five regions in over 120 dungeons and dozens of side-quests, all while confronting World Bosses and exorcising plagued Strongholds in a shared and cooperative open world.
But it doesn’t end there. After completing the main storyline, players can explore robust end-game activities to further their adventures and grow even more formidable in power. From the grueling and regularly occurring Helltide, to demonically challenging Nightmare Dungeons, there’s plenty of ways for players to utilize an updated Paragon Board system and continue customizing their adventures. Also featured is the Whispers of the Dead, which grant Legendary rewards for selected world bounties, and the Fields of Hatred, which offer designated grounds for battling other players and building PvP renown. Plus, players can remain embroiled in the happenings of Sanctuary with the regular release of Seasons and expansions, providing new gameplay features, questlines, characters, challenges, and Legendary loot.