NBCUniversal has announced that it will be raising the subscription prices for its Peacock streaming service, which launched three years ago on July 15, 2020. As spotted by Deadline, the service’s Premium tier, which is ad supported, will cost $5.99/month (versus $4.99/month), while the Premium Plus option, which is largely ad-free, will increase to $11.99/month (versus $9.99/month). These prices are already in effect for new subscribers, but existing subscribers won’t see them until August 17.
Peacock Premium New Pricing ($5.99/Month)
- Stream 80,000+ hours of the best in TV, movies, and sports.
- New & Hit Shows, Films & Originals
- LIVE Sports & Events
- Current NBC & Bravo Shows
- 50+ Always-On Channels
Peacock Premium Plus New Pricing ($11.99/month)
- Everything you get with Premium, plus:
- No Ads (Limited Exclusions)
- Download & Watch Select Titles Offline
- Your Local NBC Channel LIVE, 24/7
NBCUniversal parent Comcast will report new figures later this month as part of quarterly earnings, but as of March 31, Peacock had 22 million subscribers. The service has grown more rapidly than most since a strategic shift in 2021 from its free, ad-supported origins toward a focus on paid subscribers. Still, it remains a laggard compared with traditional company-backed rivals Disney+, Max and Paramount+, not to mention pure streamers Netflix and Prime Video. Red ink continues to spill (as for most in the streaming arena), with losses projected by the company to peak at $3 billion this year. Upon launch, execs predicted the service would reach break-even by 2024; last year, they conceded that the move to profitability could take a bit longer than that.