YouTube Premium Is the Latest Subscription Service to Get a Price Increase

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Image: YouTube

Google has quietly increased the price of YouTube Premium, its ad-free version of YouTube and YouTube Music that includes download capabilities and other perks, from $11.99 to $13.99/month. According to a message from a spokesperson that was received by 9to5Google, this price increase was required so Google could continue “delivering great service and features.” The price of YouTube Music Premium is also going from $9.99 to $10.99/month.

“We’re updating the price for YouTube Premium and YouTube Music Premium subscribers in the US to continue delivering great service and features,” a YouTube spokesperson said. “We believe this new price reflects the value of YouTube Premium which allows subscribers to enjoy ad-free YouTube with background and offline play and uninterrupted access to over 100M songs with the YouTube Music app.”

YouTube Premium Features

  • YouTube
    • Ad-free YouTube: Watch millions of videos uninterrupted by ads. Learn more
    • Download videos to watch offline: Save videos and playlists on mobile devices and play them offline
    • Play in the background: Keep videos playing when using other apps or when your screen is off
  • YouTube Music
    • Easily explore the world of music with the new and improved YouTube Music app
    • Ad-free music: Listen to millions of songs uninterrupted by ads
    • Download music to listen offline: Save music and playlists in the YouTube Music app and listen offline
    • Play in the background: Keep music playing when using other apps or when your screen is off
  • YouTube Kids
    • Ad-free and offline play in the YouTube Kids app

Toward the end of last year, family Premium plans saw a big hike to $22.99/month. That remains the same today. The annual subscription, which was introduced in January of 2022, goes to $139.99 in a $20 increase. Compared to paying monthly, you save $27.89.

YouTube last raised the price of YouTube Premium (previously called “Red”) in 2018 with the relaunch of YouTube Music.

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Tsing Mui
News poster at The FPS Review.

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