Google has announced that Pixel Pass will no longer be offered for new Pixel purchases, nor available for renewal, beginning August 29, 2023. Originally announced in October 2021, Pixel Pass is a subscription service that granted Pixel owners access to YouTube Premium, 200 GB of cloud storage, hundreds of games and apps via Google Play Pass, and other perks for a monthly price. Google hasn’t provided a clear explanation as to why Pixel Pass is being discontinued.
Google Pixel Pass Features
- YouTube Premium for ad-free watching and background play while using other apps
- YouTube Music Premium for ad-free, uninterrupted listening
- Google One with 200 GB of safe, reliable cloud storage for full resolution photos and videos, Google Store discounts, automatic phone backup and more
- Google Play Pass with access to hundreds of games and apps completely free of ads and in-app purchases
- Preferred Care coverage to cover life’s little accidents with hassle-free device repairs
We offer the best value of our hardware products and give users the flexibility to purchase their favorite services. We continue to evaluate offers based on customer feedback and provide different ways for them to access the best of Google.
…you can still upgrade your Pixel device after 24 months, you just won’t be able to renew your subscription to Pixel Pass. You can purchase or finance your next Pixel device directly from Google Store or Google Fi Wireless, and you have the option to trade-in your current Pixel device towards your next device. Current Pixel Pass subscribers received $100 towards their next Pixel purchase good for 2 years, which can also be used alongside available promotions.
Discussion (9 replies)
Join Discussion →As typical on my part, only know about a service from Google once canceled.
Running this program can't cost them much though, google is weird.
I've had a pixel for like 5 or 6 years and didn't even know this was a thing.
I guess this is why it's being canceled.
Google is a weird company, I agree. Their history of canceling things midstream and churning products and ideas makes me leery to invest anything (time moreso than money) in it at all.
I remember google wave, by the time I talked my company into letting me use it to enable team chat in effect, google had pulled it. The code was still there but it ran like crap and needed too much compute power behind it for a single support team to really use well and absorb the cost.
Google reminds me of those people who have all those "get rich fast" schemes and when it doesn't work immediately they abandon the idea. Even if its a good idea. It's just not successful immediately so they look for other ways to make a quick buck.
Which is weird, considering Google is one of the richest companies in the world.
I think it was to avoid making good on the device upgrade every 2 years promise... given that they pulled the plug just short of the 2 year mark for the program.
Well now it makes sense.
I don't have a Pixel anymore and if that's truly the reason for it (which is definitely seems like it) then I am glad I didn't go with the newer Pixels on my new phone.
Ah, yes, that may be it, that's the cost they are running away from. Perhaps margins are that much lower on newer devices at the program price or some such.
They should have at least met 1 round of upgrades for the consumer. That's BS. If I had this I would be PISSED.