Pete Hines, SVP of PR & Marketing at Bethesda Softworks, has announced that he will be retiring from the company, best known for the Fallout, Elder Scrolls, and, more recently, Starfield games, after 24 long years. Hines announced the news in a tweet this morning, explaining that while the decision wasn’t an easy one to make, he will always continue to be a part of the Bethesda community. The executive described Microsoft as being “the perfect fit” for Bethesda when the Windows and Xbox maker announced that it would be acquiring ZeniMax Media and its subsidiaries back in 2020.
After 24 years, I have decided my time at Bethesda Softworks has come to an end. I am retiring and will begin an exciting new chapter of my life exploring interests and passions, donating my time where I can, and taking more time to enjoy life. This was not a decision I came to easily or quickly, but after an amazing career, culminating in the incredible launch of Starfield, it feels like the time is right.
This is certainly not goodbye by any means. My love of Bethesda and its people has never wavered, and I will never stop being part of this incredible community we have grown. Thank you to the hundreds and thousands of fans I’ve gotten to meet and talk to over the last 24 years. Your energy, creativity, and support has been such a big part of my journey. I look forward to experiencing the next part of the adventure alongside you.
Working with the amazing people, teams, and studios at Bethesda has been the greatest experience of my life. I’m incredibly proud of everything we have done together, and I’m genuinely excited to see the amazing things they will create next.
Love you guys,
Pete
— Bethesda (@bethesda) October 16, 2023