Hulu on Disney+ in the U.S. is now live for Disney Bundle subscribers, bringing together the Disney+ and Hulu libraries—including FX’s Shogun and Disney’s Star Wars and Marvel shows—all in one place, The Walt Disney Company has announced. Hulu content is now available directly via the Disney+ App, the icon of which has been changed from blue to teal to mirror the new combo of content.
A look at the new logo:
Disney on the update:
Starting today, subscribers will see the full Hulu on Disney+ experience which includes Hulu titles integrated in recommendations, sets, and collections on Disney+, making it easier to discover thousands of general entertainment titles and explore the impressive breadth and depth of Hulu and Disney+ content via a more personalized experience – without having to move between apps. For standalone Disney+ subscribers, Hulu content merchandised across Disney+ will now come with expanded upsell options across additional devices, making it more convenient to upgrade their subscription to the Bundle starting at only $2/month more.
Quotes:
- Joe Earley, President of Direct-to-Consumer, Disney Entertainment
- “The collective power of Disney+ and Hulu – outstanding originals from the most powerful brands and studios in the industry, libraries filled with decades of iconic favorites, and industry-leading advertising and technological capabilities – is transformative.”
- “Today’s official launch of Hulu on Disney+ gives viewers even more opportunities to easily discover and enjoy thousands of titles all in one place, underscoring the extraordinary value of the Disney Bundle.”
- Aaron LaBerge, President & CTO, Disney Entertainment & ESPN
- “This marks the most significant technical, operational, and product evolution for Disney+ since its launch – one that reflects a wider technology transformation that we have been undertaking.”
- “That work is going to drive an enhanced, more engaging user experience with Disney+ and lays the foundation for the innovations and enhancements we are planning for the future.”
A preview for the next episode of Shogun, one of FX’s most popular shows at the moment:
Outplayed by new alliances in Osaka, Toranaga is forced to carve out a new deal with a long-lost family member. FX’s Shōgun is now streaming on Hulu.