AMC Theaters has announced that many of its cinemas are opening back up on August 20. In order to ensure that people actually show up, the company will be running a clever, one-day promotion called “Movies in 2020 at 1920 Prices.” For those of you who are unfamiliar with Hollywood accounting history, that means 15-cent tickets.
This sounds like a real bargain, but unfortunately, we’re not sure if there’s anything to watch (newer movies, such as Russel Crowe’s Unhinged, don’t begin screening until 8/21). Critics are also accusing AMC of inadvertently fueling COVID-19 cases with this promotion.
Celebrate a century of movies at AMC with 15¢ tickets to any movie on Thursday, August 20! Hurry – get your tickets online now before they sell out! https://t.co/FyQXj4G9qb pic.twitter.com/1TQcT2iU35
— AMC Theatres (@AMCTheatres) August 13, 2020
Original Press Release:
In 1920, the Dubinsky Brothers began operations with a single movie screen in Kansas City, Missouri. That single screen would serve as the foundation for what is known today as AMC Entertainment (NYSE: AMC), the largest theatrical exhibitor in the United States, in Europe & the Middle East, and in the world. One hundred years later, as AMC reopens its doors to U.S. moviegoers for the first time in more than five months, AMC is celebrating its history with a throwback to the year it all started by offering “Movies in 2020 at 1920 Prices.” When the first wave of more than 100 AMC theatres reopens on August 20 of 2020, moviegoers can again enjoy the magic of the big screen at 1920 ticket prices. For one day only, on August 20, all tickets at AMC will be priced at 15 cents (plus sales tax).
This is part of a phased plan to reopen AMC in the United States. AMC currently expects to open approximately two thirds of its more than 600 U.S. theatre locations in time for the September 3 release of Warner Bros.’ TENET, following Disney’sAugust 28 release of THE NEW MUTANTS. The remainder of AMC’s U.S. theatres will open only after authorized to do so by state and local officials.
The one-day 15 cent ticketing celebration kicks off several promotions that guests will find as they return to AMC around the country. After August 20, bring-back titles such as the special INCEPTION 10th anniversary event, as well as titles like BLACK PANTHER, BACK TO THE FUTURE, GHOSTBUSTERS, GREASE and STAR WARS: EPISODE V – THE EMPIRE STRIKES BACK will be priced at only $5. AMC is also offering an array of $5 food and beverage treats, including regular popcorn, regular Coca-Cola Freestyle drink and KidsPacks, through the end of October. And all AMC Stubs members will earn double points on all ticket and food & drink purchases through the end of October.
Adam Aron, CEO and President of AMC Theatres, commented: “We are thrilled to once again open our doors to American moviegoers who are looking for an opportunity to get out of their houses and apartments and escape into the magic of the movies. As our guests return on our first day of resumed operations on August 20, we invite them to join us in celebrating a return to the movies, and in celebrating 100 years of AMC making smiles happen with movies at 1920 prices of only 15 cents each.”
In addition to the throwback movie titles that start August 20, guests can enjoy new movie releases almost immediately, which will be available at normal admission prices.
8/21
- UNHINGED
- TRAIN TO BUSAN PRESENTS: PENINSULA
- CUT THROAT CITY
- WORDS ON BATHROOM WALLS
- INCEPTION 10th anniversary event
8/28
- THE NEW MUTANTS
- PERSONAL HISTORY OF DAVID COPPERFIELD
9/3
- TENET
9/11
- INFIDEL
9/18
- THE KING’S MAN
- WAR WITH GRANDPA