Apple offers a range of premium products, but some appear to be much more popular than others. According to a survey conducted by Consumer Intelligence Research Partners, LLC (CIRP), iPhone is by far Apple’s most popular product, with 88% ownership among those queried, while a lot less seem to be thrilled about Mac computers, which is in last place following the Apple Watch with 50% ownership. Apple’s most recent Mac releases are the new Mac mini with M2 and M2 Pro and MacBook Pro with M2 Pro and M2 Max, the latter of which features up to 6x faster performance than the fastest Intel-based MacBook Pro, according to the company.
From a CIRP report (via AppleInsider):
As we think about the broad scope of Apple products, including which retailers sell which ones, we also analyze ownership patterns across devices. Part of the Apple appeal is the power of the ecosystem. The various hardware offerings work well together. iMessage crosses seamlessly between phones and computers. iCloud storage provides backup and file sharing across devices. Apple Music is easily accessible on all devices.
Today we are analyzing overlapping ownership of the four leading products: iPhone, iPad, Mac computers, and Apple Watch. Not surprisingly, iPhone is the dominant product. Almost 90% of Apple customers own an iPhone, with a customer defined as someone who purchased any of those four products in the quarter of the survey.
Discussion (3 replies)
Join Discussion →News flash - it's been that way since.. the iPhone was introduced.
iPhone has been their most popular product since it was introduced. Before that it was the same story with the iPod - it was more popular than Macintosh computers too.
Headline from 2004:
[URL unfurl="true"]https://www.irishtimes.com/business/apple-s-ipod-sells-more-than-mac-1.1308354[/URL]
Macs have never captured that much of the market share. It's always been this way. There are a lot of factors behind that and this isn't really news, or all that surprising.
Apple . . .it's where you go for those 2 or 3 programs that it excels at it, and are designed for it, but otherwise, its biggest impact has been in the mobile sector. There was a time, in IIe era, when it truly competed with others on multiple fronts but that was about it. After that, it was a purposeful design to separate itself from the pack and in turn, has led to a decline in its adoption gains. Apple silicon might make a change in the coming years but by then Arm will have already taken its own foothold even without Apple.