Apple offers a range of premium products, but some appear to be much more popular than others. According to a survey conducted by Consumer Intelligence Research Partners, LLC (CIRP), iPhone is by far Apple’s most popular product, with 88% ownership among those queried, while a lot less seem to be thrilled about Mac computers, which is in last place following the Apple Watch with 50% ownership. Apple’s most recent Mac releases are the new Mac mini with M2 and M2 Pro and MacBook Pro with M2 Pro and M2 Max, the latter of which features up to 6x faster performance than the fastest Intel-based MacBook Pro, according to the company.
From a CIRP report (via AppleInsider):
As we think about the broad scope of Apple products, including which retailers sell which ones, we also analyze ownership patterns across devices. Part of the Apple appeal is the power of the ecosystem. The various hardware offerings work well together. iMessage crosses seamlessly between phones and computers. iCloud storage provides backup and file sharing across devices. Apple Music is easily accessible on all devices.
Today we are analyzing overlapping ownership of the four leading products: iPhone, iPad, Mac computers, and Apple Watch. Not surprisingly, iPhone is the dominant product. Almost 90% of Apple customers own an iPhone, with a customer defined as someone who purchased any of those four products in the quarter of the survey.
