Intel has introduced its new Intel Core Ultra and Intel Core processor brands. Both will premiere with the launch of Intel’s upcoming Meteor Lake processors, and according to a PowerPoint presentation that Intel shared, this development marks the most significant brand update that the company has given its processors in the last 15 years. The “i” (e.g., i5, i7, i9) appears to be no more.
“Our client roadmap demonstrates how Intel is prioritizing innovation and technology leadership with products like Meteor Lake, focused on power efficiency and AI at scale,” said Caitlin Anderson, Intel vice president and general manager of Client Computing Group Sales. “To better align with our product strategies, we are introducing a branding structure that will help PC buyers better differentiate the best of our latest technology and our mainstream offerings.”
Intel Branding Update Highlights
- Introducing Intel Core Ultra processor brand for the most advanced client processors.
- Simplifying the Intel Core processor brand for mainstream client offerings.
- Moving to Intel 3/5/7/9 processor tiering starting with Intel’s upcoming next-generation processors.
- Evolving the Intel Evo Edition platform brand for Evo-verified designs.
- Introducing Intel vPro Enterprise and Intel vPro Essentials device labels for relevant commercial systems.
From an Intel press release:
Meteor Lake represents an inflection point in Intel’s client processor roadmap. It will be the first client processor manufactured on the new Intel 4 process node. It’s the first client chiplet design enabled by Foveros advanced 3D packaging technology, and it will deliver improved power efficiency and graphics performance. It’s also the first Intel client processor to feature a dedicated AI engine: Intel AI Boost.
The new branding structure is designed for Intel’s future client technology roadmap. These changes make it easier for customers to identify the right client solutions from Intel’s industry-leading partner ecosystem for their compute needs. And it will do so while emphasizing the prominence of the Intel Core brand that has been a staple of the PC industry for nearly two decades.