Today’s Apple Wonderlust Event has concluded with the announcement of seven new products from the company that “revolutionized personal technology”: the iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, Apple Watch Series 9, Apple Watch Ultra 2, and AirPods Pro (2nd generation).
The iPhone 15 Pro and iPhone 15 Pro Max, the first modern, flagship smartphones from Apple to feature a USB-C connector and new 6-core GPU with hardware-accelerated ray tracing that is apparently powerful enough to run the Resident Evil 4 remake, Death Stranding, Assassin’s Creed Mirage, and other modern games natively, will be available at a starting price of $999 U.S. in four new finishes, while the iPhone 15 and iPhone 15 Plus, also with USB-C, start at $799 U.S.
All of these products, including the Apple Watch Series 9 and Apple Watch Ultra 2—Apple’s latest smartwatches—and AirPods Pro (2nd generation) with USB-C, are set for release on Friday, September 22.
“This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users, while enabling them to unleash their creativity.”
“iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and features like Roadside Assistance via satellite that make a real difference in users’ lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “We’re also pushing the power of computational photography to new levels this year with a 48MP Main camera featuring a new 24MP default for super-high-resolution photos, a new 2x Telephoto option, and next-generation portraits.”
Apple iPhone 15 Pro and iPhone 15 Pro Max
Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever. The new design also features contoured edges and a customizable Action button, allowing users to personalize their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before.1 And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple’s innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.
Apple iPhone 15 and iPhone 15 Plus
Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first color-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminum enclosure. Both models feature the Dynamic Island, and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives. A powerful 48MP Main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels — like having a third camera. The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. Building on Apple’s innovative satellite infrastructure, Roadside Assistance via satellite can connect users to AAA if they have car trouble while off the grid. With A16 Bionic for powerful, proven performance; a USB‑C connector; Precision Finding for Find My friends; and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward.
Apple Watch Series 9
Apple today introduced Apple Watch Series 9, bringing new features to the world’s best-selling watch and achieving a significant environmental milestone. Apple Watch Series 9 is more powerful than ever with the new S9 SiP, which increases performance and capabilities; a magical new double tap gesture; a brighter display; faster on-device Siri, now with the ability to access and log health data; Precision Finding for iPhone; and more. Apple Watch Series 9 runs watchOS 10, which delivers redesigned apps, the new Smart Stack, new watch faces, new cycling and hiking features, and tools to support mental health.
Apple Watch Ultra 2
Apple today introduced Apple Watch Ultra 2, bringing new features to Apple’s most capable and rugged smartwatch, and achieving a significant environmental milestone. Apple Watch Ultra 2 offers all of the features users love about Ultra, plus the powerful new S9 SiP, a magical new double tap gesture, Apple’s brightest display ever, expanded altitude range, on-device Siri, Precision Finding for iPhone, and advanced capabilities for water adventures. Apple Watch Ultra 2 runs watchOS 10, which delivers redesigned apps, the new Smart Stack, new cycling experiences, features to help explore the outdoors, and a new watch face — Modular Ultra. With all the new advancements, Apple Watch Ultra 2 has the same 36-hour battery life with regular use and up to 72 hours in Low Power Mode.
AirPods Pro (2nd generation)
Apple today announced AirPods Pro (2nd generation) with MagSafe Charging (USB‑C), making the world’s most popular headphones even better. AirPods Pro (2nd generation) continue to revolutionize personal audio by delivering incredible sound quality, up to double the Active Noise Cancellation of their predecessor, an advanced Transparency mode, a more immersive Spatial Audio experience, and an expanded range of ear tip sizes for an even better fit. AirPods Pro (2nd generation) are upgraded with USB‑C charging capabilities, additional dust resistance, and Lossless Audio with Apple Vision Pro. With iOS 17, all AirPods Pro (2nd generation) level up with access to new audio experiences like Adaptive Audio and Conversation Awareness.