Apple’s reality distortion field appears to have expanded into the realm of LPDDR5 memory.
In a new interview with a machine learning engineer and Bilibili content creator, Bob Borchers, Vice President of Worldwide Product Marketing at Apple, made the curious suggestion that the memory Apple is offering in its new M3 MacBooks is way better than the usual kind that users might find in the average PC.
According to Borchers, 8 GB of memory in an M3 MacBook actually performs similar to 16 GB in other systems, in that Apple is able to use its DDR “more efficiently,” thanks to developments in compression and other technologies.
Here’s the quote from Borchers in full:
Comparing our memory to other system’s memory actually isn’t equivalent, because of the fact that we have such an efficient use of memory, and we use memory compression, and we have a unified memory architecture.
Actually, 8GB on an M3 MacBook Pro is probably analogous to 16GB on other systems. We just happen to be able to use it much more efficiently. And so what I would say is I would have people come in and try what they want to do on their systems, and they will I think see incredible performance. If you look at the raw data and if you look at the raw capabilities of these systems, it really is phenomenal. And this is the place where I think people need to see beyond the specs, and actually go and look beyond the capabilities, and listen to trusted people like you who have actually used the systems.
Apple announced its new MacBook Pro models last month, revealing new 14- and 16-inch options powered by the M3 Pro and M3 Max, new chips that are said to be “the most advanced chips for a personal computer” ever.
A maxed out 16-inch MacBook Pro with M3 Max Chip appears to cost $7,199.