Final Points Summary
We know there are people who would love to bash NVIDIA on its decisions and pricing versus RTX GPU performance and lineup. We went into this evaluation critically thinking about price and performance as we evaluated each video card. There is no question that the original RTX launch was wrought with strong opinions about NVIDIA’s pricing structure and performance in the RTX lineup. We cannot forget that, we must also look forward, and as we do I think we are seeing video cards that make a lot of sense for their price points now.
The only real negative, in our opinion, is that NVIDIA has missed an opportunity here to bring the price down on the GeForce RTX 2080 Ti. There is quite a large difference in pricing between the GeForce RTX 2080 SUPER and the $999 GeForce RTX 2080 Ti non-FE, about $300, then the FE is $1,199. That’s a large gap in price, for what could be a performance-closing move with the RTX 2080 SUPER. Honestly, the GeForce RTX 2080 Ti should be $799-$899, save the $1000 pricing for the TITAN.
At the end of the day, we came out of this evaluation with this refresh feeling positive. When we look back at the performance experienced today, and compare the new pricing structure of the SUPER cards with the previous original RTX cards, we find positive improvements in performance at lesser prices and better efficiency. It’s exactly what we’ve wanted to see all along, this refresh moves the GPU industry forward in performance at each price point.
We think many people might be confused about a “xx60” model (960, 1060, 2060) card from NVIDIA being so expensive. After all those use to be mainstream video cards in the $200-$299 price range. However, don’t get stuck on the model number meaning it has to stay within a certain price segment. If NVIDIA wants to shift its products upwards, it can do so. That’s OK. What’s important is the performance delivered at the proposed price and asking if it makes sense. Then comparing it to the competition. These video cards are priced at a point that makes sense for the performance provided. This is how it should have been all along.
NVIDIA has a SUPER video geared up for today.
The GeForce RTX 2070 SUPER provides performance that is faster than the GeForce GTX 1080 Ti. The GeForce GTX 1080 Ti was $699 at launch, and the GeForce RTX 2070 SUPER is $499. That means it provides faster performance, for a much lesser price. GeForce GTX 1080 Ti performance use to exist as this high $700 range (street prices much higher right now) and now you can buy that same (and slightly better) performance at the $500 range.
That’s moving performance forward at lower price points. In addition, the GeForce RTX 2070 SUPER does so at less power demand, so it is more efficient. It is providing more performance, with lower power. All around, this is better performance, less price, and lower power. It’s a Win.
The GeForce RTX 2060 SUPER provides performance that is faster than the original RTX 2060, more VRAM for higher resolutions and performs just under the GeForce RTX 2070. The GeForce RTX 2070 at launch was $599 for the Founders Edition and $499 for the regular version while the GeForce RTX 2060 SUPER is $399. That means it provides performance at the $400 range that use to be in the $500-$600 range.
Once again bringing faster performance down to a lower price range. In addition, it is also more power efficient than the GeForce RTX 2070, also bringing better power efficiency for that performance. All around, this is better performance, less price, and lower power. It’s a Win.
When you add up all of this data, it equals our following reward: