Glorious PC Gaming Race has shared a press release confirming that it will no longer be doing business under that name. The peripheral maker has rebranded to the more simpler “Glorious,” something that should better help the company avoid controversy. Editors from across the web have called the Glorious PC Gaming Race name “racial branding” and “Nazi-linked.”
TODAY, WE ARE GLORIOUS! (GLORIOUS)
The name was long and pretty weird, but it drew attention within a crowded industry dominated by some massive corporations. In the beginning, most of Glorious’ customers were coming from those online communities like Reddit. But over the following years, Glorious soon became one of the fastest-growing startups in the PC peripherals world – disrupting categories from mousepads to mice to keyboards.
As we’ve grown, we’ve also matured, and memes moved on. Our community has expanded to nearly every country in the world, and includes people from all walks of life.
For us, the word “Glorious” means a lot more than just a meme. It inspires ideas like pride, passion, and power. It represents much-needed positivity in the world today. We want our entire community and customers to be able to embrace it proudly.
Glorious was started in 2014 by PC enthusiast Shazim Mohammad, who was only 24 years old at the time but successfully managed to turn his startup into a multi-million dollar success. Some of the accessory maker’s latest products include the GMMK2, a modular mechanical keyboard with RGB, and the Model I, a lightweight mouse that only weighs 69 grams.