Image: Glorious

Glorious PC Gaming Race has shared a press release confirming that it will no longer be doing business under that name. The peripheral maker has rebranded to the more simpler “Glorious,” something that should better help the company avoid controversy. Editors from across the web have called the Glorious PC Gaming Race name “racial branding” and “Nazi-linked.”

TODAY, WE ARE GLORIOUS! (GLORIOUS)

The name was long and pretty weird, but it drew attention within a crowded industry dominated by some massive corporations. In the beginning, most of Glorious’ customers were coming from those online communities like Reddit. But over the following years, Glorious soon became one of the fastest-growing startups in the PC peripherals world – disrupting categories from mousepads to mice to keyboards.

As we’ve grown, we’ve also matured, and memes moved on. Our community has expanded to nearly every country in the world, and includes people from all walks of life.

For us, the word “Glorious” means a lot more than just a meme. It inspires ideas like pride, passion, and power. It represents much-needed positivity in the world today. We want our entire community and customers to be able to embrace it proudly.

Glorious was started in 2014 by PC enthusiast Shazim Mohammad, who was only 24 years old at the time but successfully managed to turn his startup into a multi-million dollar success. Some of the accessory maker’s latest products include the GMMK2, a modular mechanical keyboard with RGB, and the Model I, a lightweight mouse that only weighs 69 grams.

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13 comments

  1. I was wondering when this would happen and honestly surprised it took so long. Funny how the PC master race was a funny moniker just a couple years ago but now could send people into fits of rage.🙄

    Oh well, I still love their mice. Been using their Model D for a while now and think it's just about perfect.
  2. Didn't LTT just review the new model I or something?
    They've been working on 'ODIN', so started with the O, and then there's the D, and now there's the I...

    Anyway, we reviewed one of their mice earlier this year. Decent offerings if you're looking beyond Logirazer, and carried in 'big box' stores too.
  3. I'm basically fully in corsair for many of my parts. Their icue software is rather mature. Works well, is stable, and updates my corsair parts firmware. Unlike asus and their armory cratethst doesn't even know what the most current drivers or firmware updates are for their managed motherboard and on board parts.

    I would love to see a review of the various management software solutions to see who offers the best and most complete including third parties.
  4. Huh, none of those are words I usually hear when Corsair software is described.
    Well from my experience I have better succes with their software then their hardware.
  5. Well from my experience I have better succes with their software then their hardware.
    I'll agree. iCue has come a long way. I'm still on a K70 Lux keyboard from 2017. But I've had two of their M65 mice die in less than 6 months.
  6. I never even heard of this company. Probably not present in the EU.
    Given that I'm in Europe and just bought one you are incorrect. Not sure how long they have been around, only heard of them in the last couple of years, they seem to mostly be making ultra lightweigh mice.

    Even though I got the model O for middle to large hands and my hands are on the smaller side, this mouse is tiny (heigh wise anyways). gope I can get used to it.

    Usually I would have gone for a Logitech one, but I hate their 502 hero with a passion, and their other wired mice also seem to be in the smaller/lighter is better category.
  7. Given that I'm in Europe and just bought one you are incorrect. Not sure how long they have been around, only heard of them in the last couple of years, they seem to mostly be making ultra lightweigh mice.

    Even though I got the model O for middle to large hands and my hands are on the smaller side, this mouse is tiny (heigh wise anyways). gope I can get used to it.

    Usually I would have gone for a Logitech one, but I hate their 502 hero with a passion, and their other wired mice also seem to be in the smaller/lighter is better category.
    Well, then I probably just glossed over them, which is no surprise with a brand name like "Glorious". It doesn't exactly make me think quality brand.

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