Valve Responds to Reports of AI-Generated Content Being Banned from Steam: “Our Goal Is Not to Discourage the Use of It”

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Valve has shared a statement that seems to suggest PC games with AI-generated content can still appear on Steam despite reports from developers that suggested the opposite. That said, it is “the developer’s responsibility to make sure they have the appropriate rights to ship their game,” Valve clarified.

“We are continuing to learn about AI, the ways it can be used in game development, and how to factor it in to our process for reviewing games submitted for distribution on Steam,” Valve told IGN. “Our priority, as always, is to try to ship as many of the titles we receive as we can. The introduction of AI can sometimes make it harder to show a developer has sufficient rights in using AI to create assets, including images, text, and music. In particular, there is some legal uncertainty relating to data used to train AI models. It is the developer’s responsibility to make sure they have the appropriate rights to ship their game.

“We know it is a constantly evolving tech, and our goal is not to discourage the use of it on Steam; instead, we’re working through how to integrate it into our already-existing review policies. Stated plainly, our review process is a reflection of current copyright law and policies, not an added layer of our opinion. As these laws and policies evolve over time, so will our process.

“We welcome and encourage innovation, and AI technology is bound to create new and exciting experiences in gaming. While developers can use these AI technologies in their work with appropriate commercial licenses, they can not infringe on existing copyrights.”

“…while App-submission credits are usually non-refundable, we’re more than happy to offer them in cases as we continue to work on our review process.”

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