EA has revealed a new look and vision for Frostbite, its state-of-the-art, multi-platform game engine from DICE that powers many of its biggest franchises, including Need for Speed, Battlefield, and, more recently, Dead Space, which received a new installment this year in the form of a remake that offers vastly improved visuals over the 2008 original.
Here’s what EA had to say about Frostbite’s new handprint logo, which is now in its fourth iteration and features an updated design that is meant to reflect the platform’s “renewed focus on partnership” with teams and creators:
The handprint is innately human. It represents both the human touch that brings games to life and the creative imprint left behind by every person who helps get those games to launch. The handprint is also a point of connection, keeping us in touch with our past and everyone who has contributed to Frostbite – all the way back to our roots, when the engine was first introduced by DICE for Battlefield Bad Company in 2008.
The last two versions of the Frostbite handprint showed the hand in a fractured or broken state. This made sense when we were emphasizing our destructible environments in Battlefield, but with today’s rebrand, we wanted to tell a different story – one about the collaborative relationships transforming Frostbite from within.
Constructed from consecutive, overlapping layers, our new handprint embodies how our teams build upon each other’s strengths, reaching beyond what is possible when they work alone. Each layer, like each piece of Frostbite technology, is both an innovation and a foundation, enabling the layer above it and building toward a cohesive whole.
The sharp, cutting edges of previous handprints have also been smoothed out, creating more fluid shapes. This reflects our commitment to addressing Frostbite’s rougher edges, creating a smoother experience for both creators and players.
And because games are at the heart of everything we do, we’ve also created a version of the Frostbite handprint that lets us frame those games against the many layers of effort and expertise that bring them to life.
EA says that this new branding for Frostbite will begin appearing on its channels this week and throughout the new year.
Dead Space, PGA Tour, Madden NFL 24, EA SPORTS FC 24, NHL 24, and UFC 5 are all of the Frostbite games that launched this year, EA added.