Introduction
CES 2024 is underway, and we are on the ground floor finding you all the latest, hottest news updates for launches. Today, NVIDIA is making many announcements, with AI at the forefront this year, you will see a lot of new software developments from NVIDIA in this area.
In addition, NVIDIA has some new GPU hardware launches to talk about as well, as it refreshes its GeForce RTX 40 series lineup with some new GeForce RTX 40 SUPER series GPUs and a slight change to the product stack in the midrange to upper-tier range of GPUs. Before we dive into all of that, however, let’s take a look at some technologies that NVIDIA will be focusing on at CES, and throughout 2024.
NVIDIA Ace
Let’s start where it all began, way back in 2006 when things like pixel engines, and compute became unified into one CUDA core inside NVIDIA GPUs with the GeForce 8800 GTX. This pushed forward demanding games at the time and provided very fast raster performance in gaming. It was a simpler time.
Then evolved deep learning technologies in 2012, which would be the catalyst for neural rendering using Tensor Cores in 2018. This evolved into technologies like DLSS, and other features. Just recently, in 2023 NVIDIA introduced DLSS 3.5 with the ability to denoise ray tracing using deep learning models, greatly improving image quality. Now we are starting to see generative AI on the PC using these pieces of hardware together.
In 2024 NVIDIA foresees AI technologies evolving, and becoming a hybrid of features. One of these new features NVIDIA is called NVIDIA ACE, which is hybrid AI NPCs. This is what gamers have been waiting for, the day that the AI in games can actually become smarter. The demo NVIDIA showed is actually quite stunning. Imagine in a game, like Cyberpunk, you talk into a microphone and are able to ask NPCs questions and actually have them respond to your questions, or your actions that you dictate, in real-time.
Whatever you are imagining, now multiply your imagination. This is actually pretty freaking amazing if I do say so myself. The inner workings are quite complex, but using the Convai Character API pipeline, large language models are used for processing, and this is an Unreal Engine Plugin. This uses a bunch of different routes of processing, but the potential is pretty amazing. While we saw the demo in real-time, it was just one custom-made scenario, having this work in a real game, and remaining performant, we will see.
NVIDIA RTX
NVIDIA’s RTX gaming support has been growing by leaps and bounds. There are now over 500 titles with some kind of RTX technology implemented. NVIDIA is announcing even more titles supporting RTX, such as Horizon Forbidden West with DLSS 3, PAX DEI with DLSS 3, Diablo IV with RT, and DLSS 3. Even some RTX Remix games like Half-Life 2 RTX, which is pretty exciting.
There are also more opportunities with GeForce Now and it is now in 110 countries and more coming online. Speaking of RTX Remix, RTX Remix Open Beta is arriving on January 22nd! It can help you create and re-master materials in older games easily with RTX and AI. Speaking of generative AI ISTOCK is now powered by NVIDIA Picasso for AI-driven photo generation.
Twitch Enhanced Broadcasting
This is a very cool new feature, NVIDIA is announcing a new broadcasting ability that allows your GeForce GPU to encode up to 5 concurrent streams output to different resolutions and framerates for devices. As it is currently, when you stream out to Twitch you have one resolution and framerate output, but that may not work optimally for every device that a person is using. The quality will be vastly different, and each device will not optimally be getting the best experience.
Using OBS and GeForce GPUs you will be able to stream out at 5 different streams, resolutions, and framerate, to more optimally target users having different format devices. This does seem to be strictly with Twitch. New GeForce RTX 40 Series laptops are coming as well, several popular and well-known brands will be offering RTX 40 Series mobile GPUs inside.
GSYNC News
Lastly, in monitor news, NVIDIA G-SYNC is continuing to improve, and a new feature called G-SYNC Pulsar is coming to the ASUS ROG Swift PG27 series in 2024.
Discussion (14 replies)
Join Discussion →LOL, nvidia still can't stop with the false marketing. They compare to last gen stuff only so they can brag about fake uplift from DLSS3 instead of actual graphics performance.
AMD does it as well, current 7600 XT marketing hones in on the upgrade factor from previous generation GPUs.
It is in both their interests to convince people to upgrade from older generations.
Obviously, if you have an RTX 40 series already, you are not upgrading.
That US$1k 4080 Super is definite upgrade bait for those looking at the 'higher'-end. Between that and the 4070 Ti Super (?) 16GB card, AMDs whole top end is in trouble IMO.
I think the 4070 Ti Super is the best of these for those on a looser budget and in reality it's just a lower-end version of a 4080, same die as well, for the price that everyone wanted the 4080 to launch at. I think those who want the most punch for best value and haven't already updraged to a 40 series card should be on the lookout for it and I can't wait to see the reviews for it.
I like the 4080 Super but in comparison to a 4090 it doesn't impress me as much for the price. If you're coming from a 3070 or less and don't want to spend all the extra cash for even an MSRP 4090, if you could find one, then the 4080 Super is an okay choice and at least has a little more improvement over the original. Nothing wrong with the 4070 Super either but the one in the middle is the standout, imho. However, if on a really tight budget then the 4070 isn't the worst value either. I say this after experiencing close to the same with the mobile 4080 in my laptop which uses a similar die. You can do a lot with this card at 1440p.
What I'm ultimately wondering about is availability with any of these since those d***n scalpers are still making nuisances of themselves.
If I were in the GPU market that 4080 Super would be real tempting.
Well the 4080 super is less likely to melt
I'm going to agree here - unless they're looking for significantly more performance for whatever reason, it's a good place to stop.
This is what I spec'd for a buddy last year. They were coming from a GTX970, so anything would have been an improvement, it's just that if you're not penny-pinching it doesn't make much sense to go lower, and with the outgoing price structure, it didn't really make sense to spend any more.
"4070 Ti Super" HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!!!!!
Yep, I'm sure someone at MSI did a double take on doing a SUPRIM version for it as I did notice that was missing from MSI's earlier Super announcement, but I can't guarantee it won't show anyway. I sort of get why NV didn't call it a 4080 as how do you downgrade a pre-existing product name? Otherwise, I hate seeing a Ti Super branding.
I would have called it the 4070 Ultra instead of TI Super. They've used the Ultra branding before and then it doesn't end up with a double modifier.
MSI Suprim 4070 TI Super.
Hummm that doesn't look as bad as MSI 4070 TI Super Suprim.
I currently have a RTX 3070Ti, I was considering going for a RTX4070Ti down the line, Might as well get the Ti Super, but I'm afraid getting one at MSRP will be next to impossible.
With the AI rush in China it will not be easy. Preorder from a trusted vendor would be the best way to assure it but they all want scalper money and hype. FOMO is going to see markups at stores.
Theres also the fact that there will only be 3rd party cards, no FE, I don't see any of them going to sell for msrp.